TAPTAP branding

Promotion

TAPTAP Branding
Campaign

Promotion

creative director

Danh Le

graphic designer

Giang Pham

2D sketching

Hoang Phuc
Giang Pham

content creator

Tien Giang
Quynh Nguyen

3D designer

Ky Duyen Nguyen

brand story

TAPTAP, a co-loyalty mobile app, launched its first branding and marketing campaign at the end of 2022 to increase brand awareness and officially introduce itself after three years of foundational development. This app allows users to earn and redeem loyalty points across multiple brands.

See article

The tagline
“Nay tích VUI, mai xài sướng”
or "Earn JOY today, enjoy it tomorrow"

Theme and moodboard

The theme captures the euphoric feeling of "sướng" (pleasurable) when using the app, with visuals dramatically enhancing this emotion. The moodboard features colorful, busy, and antigravity elements to evoke the sensation of floating, adding a dramatic flair.