The key visual poster for TAPTAP’s Lunar New Year campaign was created for the year of the cat. The visual was adapted from the Dong Ho folk painting "Đám cưới chuột". It borrowed the story about the bride procession of mice and cat to convey the message "Finding gold to bring home" in a humorous way

Continuing the theme of Dong Ho folk paintings, we make the campaign "New Year Lucky Draw" to retain number of active users in app. We are borrowing the pattern from the "Dai Cat" painting - which symbolizes luck and is named after a fortune-telling card in Vietnamese "Xin Xăm - Lucky Drawing" tradition.

In April, there are numerous discount deals from brands associated with TAPTAP. We have revamped the promotional posters by creating a magazine-style cover featuring a compilation of discount offers.

On the occasion of Reunification Day (30/4), we have created a collection of promotional posters with the look of old propaganda posters.

The key visual poster for the three-day super discount of FnB brands affiliated with TAPTAP. The design is inspired by the world of food in the movie "Cloudy with a Chance of Meatballs".

Key visual poster for a campaign celebrating Singles' Day (11/11)

Key visual poster for a campaign celebrating Vietnamese Teacher’s Day (20/11)

The name says it all. This is a parody poster for the new Doctor Strange movie, promoting the feature of earning loyalty points across multi-brand of the TAPTAP app.

This is a parody poster for the trending new single “Có không giữ mất đừng tìm” by singer Truc Nhan, promoting the feature to redeem loyalty points for discount vouchers on the TAPTAP app.