web design

WizzTutor

Visual Identity
Category
Technology Product
My Scope of work
Visual Identity Development
Web Design
year
2025
Read more
Read less

Brand overview

WizzTutor is an affordable, AI-powered math tuition for secondary school students in Singapore..

Brand name: wizztutor

  • wizz comes from “whizz” which means “a person who is extremely clever at something.”
  • wizz also sounds like wise
  • whizz can also mean fast/quick

Customer:

  • Parents of secondary school students in Singapore
  • Mostly female (mothers), 40+ year old
  • Will interact with the brand through the landing page and app dashboards

User:

  • Secondary school students in Singapore
  • Will interact with the brand through the app

Brand Attributes

Trustworthy: They want parents to entrust their child’s math education to their product

Smart: They want to highlight the mastery and growth that students will get from using the platform

Modern: They want to be seen as a innovative and better way to students to learn

Warm: They want to be seen as a friendly tutor that helps students with their questions and practice. not a cold robot that gives standardised feedback

Brand Core Visual Identity

Logo

Color palette

Dominated by shades of yellow, creating a warm and inviting feel
Blue is used as an accent color to complement the yellow tones and add a modern, balanced look..

Typography

Iconography

The icon system includes 3 styles:
Color, Solid, Outline.

Designed to make the app interface more engaging for secondary school students who are usually attracted to bold, edgy visual.
Help better highlight distinctions between subject categories in the dashboard UI without using extra colors

Graphic composition

Card-style layout delivers a modern, sleek, and minimal aesthetic.

Using real student images combine with emoji doodles adds personality to characters, making them feel more vibrant instead of like lifeless stock images. Let students interact with each other or interact with the tutor, to humanize the characters

Website Application