Logo

Color strategy

• Using light purple as an accent color helps the brand stand out in the competitive AI space, while also creating a sense of warmth and approachability, making the product feel more familiar to users.
• Black and white serve to balance the softness of the purple, adding a clean, professional, and mature tone.
• The use of a light purple gradient adds visual distinction and enhances brand recognition.

Typography

Iconography

The icon system includes 3 styles:
Color, Solid, Outline.

The icons in color style was created with purple gradient and distinct visual effects, helping the product stand out and feel unique.

Graphic treatment

Use light purple gradient for boxes shadow

3D Illustration

Using 3D illustration as part of the core brand identity helps the brand stand out from its competitors in the AI sector.