The letter M-shaped logo is stylized from brain heatmaps.
One of the indicators for depression is the brain heatmap. Warm colors represent happy emotions, while blue colors represent sad emotions.
Blue is often associated with sadness and coldness. Black and White are combined to recreate the gloomy world that lacks of vivid colors of emotions in the inner world of depression patients.
The website layout is carefully designed so that each section can stand alone and tell its own story while keeping its consistency with the whole layout.