Medium explores the concept of "space," visualizing it as a neutral, shapeless entity that blurs the lines between light and dark. This abstract space symbolizes silence, peace, and simplicity, aiming to enhance the dining experience with a focus on these themes.

In various applications, the design features a recurring motif of an invisible circular space with a shadow, rendered with a hand-drawn cross pattern to simulate shadow. The emboss effect is sometimes used to subtly highlight these shadows, providing a unique alternative to traditional graphics.

The logo is customized using the Nib Pro font, with open cuts that create a sense of shadow by having one stroke in front of the next.